Display Advertising-

Want to get benefits from Display Ads?? Know all about Display Advertisements?? If your Answer is No then this information is only for you.

Display ads are also known as also known as banner ads. The advertising shown on different websites is the Display Advertising. Display Ads contain many formats and items like Text, images, video, Audio etc.

When Viewers see these images or ads, they click on the image, then it takes them to the corresponding landing page. Display ads doesn’t found in search results. These can be spotted on different websites as a attracting Banners, Images or videos.

According to a Survey by eMarketer, Facebook and Twitter are the Best sources for the Display Ads because takes 33% of display ad spending market share by 2017.

Display Ads target?

Online advertisers make use of cookies of Computer to know to whom user they serve the right Ads. Computer Cookies can track where a user left a page without buying anything from any site, so the advertiser can later retarget the user with ADs from the site the user visited.

The display advertising main purpose is to support a brand awareness and it also helps to increase product purchase intention of consumers. Social Media plays an important role to promote the Display Ads. For Example, in 2014, ASOS and Nike cooperated with Google Hangout to create their first shippable video on Google+ and consumers were able to shop directly from the display advertising. and ASOS said that the rising of downloading ASOS application increased by 28%.

As advertisers collect data across multiple external websites and according to user’s interests it delivers targeted Display advertising. Advertisers can also target their audience by using contextual advertising to deliver display ADs related to the content of the web page where the ADs appear.

Display ads are the main component in a marketer’s paid advertising campaign. Developing click-worthy images move direct a viewer to a landing page with relevant content about the company or Product.

So in the end, we can say that Display ads can increase brand awareness and through Display ads Companies can directly promote their business or Products.
Visitors only see the Display ads related to their previous searches on Google. If you also want to start your Display Ads Campaign then you can contact us our team will help you to do this easily.

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